New Law Business Model

the guidanceyou need to buildthe practice you want
Automate Your Online + Offline Marketing in 2014!

Customize Your Own Full Technology Solution Today – Including Website Options and Proven Email Marketing Campaigns Through Infusionsoft

If you are looking for a customizable ready-to-load interactive, lead-generation website that speaks directly to your clients about your unique approach, we’ve got you covered.

If you are looking to proactively engage your prospects with automated email marketing until they truly understand the value you offer and can’t say no, plus automated client engagement, client service and client retention systems for turning your clients into raving fans who pay you for life, we’ve got you covered there too.

Here are your options:

Look and Feel Website — “Done For You”

Our Look and Feel Option comes to you fully customized and ready to go, putting you in the driver’s seat for content creation.

Our Look and Feel Option includes:

Customized WordPress Theme

  • Custom Color Palettes
  • Custom Blog Design
  • Custom Homepage Design
  • Custom Secondary Pages Design (max 5)
  • Email marketing Integration
  • Social Media Integration
  • Calendar of Events Integration

Custom Email Marketing Sequence (for non-InfusionSoft users only)

  • Custom email marketing design
  • Auto responder sequence (max 4)

Note: NO copywriting comes with this option, though you will have full editorial access to your site. Once created, you will be able to login and add content to your heart’s content, including uploading new content, such as events, testimonials and weekly articles.

Tech Support for lead generation code integration (we know, it’s a mouthful and we can help)

If you don’t have a webmaster and/or if you’re not using infusionsoft, we can help you generate your code to integrate up to three (3) lead generation forms on your site.

Social Media Integration

We’ll pull in your social media channels so your website visitors have a seamless connection to your social media platforms while on your site.

Here’s how it works:

  • Step 1: Confirm. Just say “Yes!” today to building out your own new PFL or FBL website. Reserve your website today with a confirmation & deposit.
  • Step 2: Complete the Intake Form. Get us all the details we need to get started. This will include your logo, headshot, bio, and other important details about your firm. You’ll be able to complete this form after making your deposit, so be sure you have time to set aside to complete this.
  • Step 3: Customize. You’ll work with our web team partners, Kathi and Dick, to create a customized WordPress theme to meet the needs of your growing law practice. You’ll have everything you need to populate it with great content and resources to help you attract and educate the ideal client in your area.

Ready to “Say Yes”? If so, click this button to reserve your installation today.
Look and Feel Website “Done For You” — $3,250 flat fee, $1,626 Deposit secures your spot.

Want CUSTOM content and MORE Hand-Holding and Support?

Look and Feel Website PLUS (includes all above, plus):

Custom Content Development Done For You

For those of you who are looking for the easiest way to create custom content, we can help. We’ll provide you with a dedicated copywriter who will serve as your ghost writer. You’ll be interviewed and then supplied with drafts of the website content. Once you’re satisfied, we’ll populate these pages for you on your site.

Custom Content Includes:

  • Client interview
  • Copywriting for Home, About, Services (2-3 paragraphs on each service), How We Are Different, Contact, Call to Action
  • Two rounds of edits to copy
  • Final Proof of Site

Look and Feel Website PLUS Custom Content
$5,000 flat fee, $2,500 to secure your spot.

And… If you’re ready to take it One Step Further…
Check Out Our Infusionsoft Fully Automated Law Practice Service, Including Email Marketing, & Client Engagement, Client Services, and Client Retention Automation So Your Clients Turn Into Raving Fans Who Pay You For Life

Whether you have your own website, or you’re interested in the website options above, you won’t want to miss this opportunity to proactively engage your prospects and turn your clients into raving fans, automated.

Full Technology allows you to pair your website conversion tools with the powerhouse Infusionsoft automated marketing and our proven “done for you” campaigns for attracting, engaging, serving and retaining your clients for life.

These automated campaigns funnel your prospects directly into the proper pipeline based on their interest or need. Then you will continue to nurture the relationship with fully automated email messages at just the right timing. Each email is triggered either by an action the prospect takes (opening an email or not) or by a proven time allowance. By using these successful campaigns, you can “automatically” take your practice to the next level.

Here’s what you get with your INFUSIONSOFT IMPLEMENTATION:

Note: All campaigns are fully built out. Lawyer approves all emails.

Client Attraction System Campaigns – multiple campaigns to woo your prospects in language they need to hear, for reasons that move them into action.

  • Kids Protection Plan (set up in your Infusionsoft and also on the custom kidsprotectionplan.com landing page) so that when families name legal guardians on your custom KidsProtectionPlan.com website they receive custom follow up messages from you, rather than from us.
  • Wear Clean Underwear Book Giveaway — one of the most successful lead generation campaigns we have is for you to give away copies of the best-selling book on legal planning for parents and then follow that up with a relationship-building email campaign that gets your prospects into your office.
  • 6 Errors Businesses and Families Make When Choosing an Attorney (for FBLs) – this Free Report is designed for those of you serving families and small business owners to use as your main lead generator on your website. Includes a full follow up email campaign.
  • 6 Common Mistakes Parents Make When Naming Guardians – for those of you only serving families and focusing on families with young children, consider this free report for your main lead generation on your website. Includes a complete follow up email campaign.

Client Engagement System – proven campaign to transform prospects into paying clients excited about working with you.

  • Use our automated intake form to ensure you capture everything needed from everyone who inquires, whether they make the appointment or not, and make it more likely they do book with our built-in intake coaching/scripting right in the form.
  • Ensure every prospect who calls gets exactly what they need before their appointment, so they keep their appointment and come in ready to engage.
  • Never wonder if a ball is getting dropped or if emails aren’t getting sent out, confirmation calls aren’t being made and collect more homework from prospects before their meetings.

Client Service System – automated email sequences ensure your clients become raving fans.

  • multi-step email campaign to welcome your clients into the family;
  • ensure your clients never feel the buyers remorse that can come after writing a big check;
  • keep your planning on track with automated reminders to your whole team at every stage so that nothing falls through the cracks between meetings and you are ready for the signing and final meetings without stress

Client Retention System – manage your recurring revenue, monthly membership program with ease.

  • Take automated payments from your VIP membership clients;
  • Use our monthly email stick campaign so your VIP members feel special and are reminded of the value they are receiving;
  • Automate your annual review and plan update process with our done for you campaigns.

In Addition, You have a front row seat reserved on bi-monthly Coaching Calls focused on these campaigns and Infusionsoft questions & answers.

Of course, we fully integrate your existing data with a seamless Data Import, basic excel template provided.

And, just to make sure you’re getting a huge return on your investment, we’re including the following Bonuses:

  • Bonus – Standard Reporting Setup
  • Bonus – Tracking dashboard so you can see at-a-glance how many new leads you have, how many new appointments are booked, how many clients you have, and how many members you have, plus where each prospect is in your pipeline.
  • Bonus – Fully Customizable Email Newsletter Template:

Newsletter Sample

Take the step to Automate your Marketing.
Get Started Today with Infusionsoft ONLY (no website included)
$4,000 Infusionsoft Implementation.
$2,000 deposit to secure your spot.

If You Want It All – Get Our Full Technology Setup & We Will Do It All For You With Ease

Includes: The Basic Plus Website package and the Infusionsoft Implementation in one seamless, comprehensive set up and full integration on your domain.

Full Technology Option
— Look and Feel Plus Website and Infusionsoft Implementation —
$9,000 flat fee.
$4,500 to secure your spot.